Beyond Bending Tell You How
Real estate is a highly competitive industry, and one of the most challenging aspects is finding a way to stand out from the crowd. While digital marketing has become increasingly popular, traditional marketing methods such as direct mail can still be extremely effective. One popular method is to send out “just sold” real estate postcards to potential leads in your area. In this guide, we’ll explore everything you need to know about creating and sending out effective just sold real estate postcards.
What Are Just Sold Real Estate Postcards?
Just sold real estate postcards are a type of direct mail marketing that real estate agents use to showcase their recent sales. They typically feature a photo of the property that was sold, along with details such as the sale price and the agent’s contact information. The idea is to use the postcard to demonstrate your success as an agent and attract potential leads who may be interested in selling their own property.
While they are called “just sold” postcards, they can also be used for other purposes. For example, you could send out a postcard announcing a new listing, or use them to promote an upcoming open house.
Why Use Just Sold Real Estate Postcards?
There are several reasons why just sold real estate postcards can be an effective marketing tool:
- They allow you to demonstrate your success as an agent
- They can help you generate new leads and potential clients
- They can be a cost-effective marketing method
- They can help you stay top-of-mind with potential clients
Overall, just sold real estate postcards can be a great way to supplement your other marketing efforts and help you stand out in a crowded market.
How to Create Effective Just Sold Real Estate Postcards
Creating effective just sold real estate postcards takes some planning and effort. Here are some tips to help you create postcards that will get results:
1. Choose a High-Quality Image
The image you choose for your postcard should be high-quality and visually appealing. It should showcase the property in the best possible light and make potential clients want to learn more about it. If possible, consider hiring a professional photographer to take the photo.
2. Keep the Design Simple
When it comes to postcard design, less is often more. Keep the design simple and easy to read. Use a clear font and make sure the text is easy to read. Avoid cluttering the postcard with too much information.
3. Include All Relevant Information
Make sure to include all the relevant information about the property on the postcard. This should include the sale price, the address, and any other important details that potential clients may be interested in. You should also include your contact information so that potential clients can get in touch with you.
4. Personalize the Message
Consider personalizing the message on your postcard. Use language that speaks directly to the recipient and make them feel like you are speaking directly to them. This can help make the postcard feel more personal and increase the chances that the recipient will take action.
5. Make Sure Your Branding is Consistent
Make sure that your branding is consistent across all of your marketing materials. Use the same logo, font, and colors on your postcard that you use on your website, business cards, and other marketing materials. This will help build brand recognition and make it easier for potential clients to remember you.
When to Send Just Sold Real Estate Postcards
Timing is important when it comes to sending just sold real estate postcards. Here are some tips on when to send them:
1. Immediately After Closing
Consider sending out just sold postcards immediately after closing. This can help capitalize on the excitement of the sale and generate interest from potential clients who may be looking to sell their own property.
2. Announcing a New Listing
You can also use just sold postcards to announce a new listing. This can help generate interest from potential buyers and increase the chances of a quick sale.
3. Promoting an Open House
Just sold postcards can also be used to promote an upcoming open house. This can help generate interest and increase attendance at the event.
How to Target Your Just Sold Real Estate Postcards
Targeting is important when it comes to direct mail marketing. Here are some tips on how to target your just sold real estate postcards:
1. Geographic Targeting
Consider targeting your postcards to specific neighborhoods or zip codes. This can help ensure that you are reaching potential clients who are interested in buying or selling property in that area.
2. Demographic Targeting
You can also consider targeting your postcards based on demographic information such as age, income, or occupation. This can help ensure that you are reaching potential clients who are most likely to be interested in your services.
3. Previous Clients
Don’t forget about your previous clients! Consider sending just sold postcards to clients you have worked with in the past. This can help generate repeat business and referrals.
Measuring the Effectiveness of Your Just Sold Real Estate Postcards
It’s important to track the effectiveness of your just sold real estate postcards so that you can make adjustments as needed. Here are some metrics to track:
1. Response Rate
Track the response rate to your postcards by counting the number of calls or emails you receive in response to the postcard. This can help you determine how effective the postcard was at generating interest.
2. Conversion Rate
Track the conversion rate by counting the number of leads you generated from the postcard who ultimately became clients. This can help you determine how effective the postcard was at generating actual business.
3. ROI
Track the ROI of your postcard campaign by comparing the cost of the campaign to the amount of business it generated. This can help you determine whether the campaign was cost-effective and whether you should invest in similar campaigns in the future.
Conclusion
Just sold real estate postcards can be an effective marketing tool for real estate agents. By following the tips in this guide, you can create postcards that are visually appealing, informative, and personalized. Targeting your postcards to specific neighborhoods or demographics can help ensure that you are reaching potential clients who are most likely to be interested in your services. Tracking the effectiveness of your postcard campaign can help you make adjustments as needed and ensure that you are getting the most bang for your buck.
