Beyond Bending Tell You How
As a real estate agent, social media has become an essential part of your marketing strategy. However, coming up with fresh and engaging content can be a challenge. That’s why we have created this comprehensive guide of 100 real estate posts for social media. Whether you’re new to social media or an experienced user, these posts will help you build your brand, engage with your audience and generate leads.
Before we dive into the list of posts, let’s talk about the importance of social media in real estate marketing. According to the National Association of Realtors, social media is the most popular source for buyers to find their new homes. Moreover, 97% of real estate agents use social media for their business, and 75% of agents say that social media has helped them generate leads.
Posts about Your Listings
Your listings are the bread and butter of your business. Here are some post ideas to promote your listings:
Visuals are an essential part of social media. Share a high-quality photo of your property, and it will grab your audience’s attention.
Virtual tours are becoming more popular, especially during the pandemic. Sharing a virtual tour of your property will give your audience an immersive experience of the property.
Highlight the unique features of the property, such as a swimming pool or a large backyard. Explain how these features will benefit the buyer.
Be transparent about the property’s price. It will help you attract the right buyers.
Testimonials from previous buyers are powerful social proof. Share their positive experience with your audience.
Posts about Your Expertise
Your audience wants to know that you’re an expert in the real estate industry. Here are some post ideas to showcase your expertise:
Sharing your recent sales will show your audience that you’re active in the market.
Share your knowledge about the real estate industry, such as the current market trends, tips for buying or selling a property, etc.
If you have any certifications or awards, share them with your audience. It will give them a sense of confidence in your expertise.
Show your audience that you’re not just a real estate agent but also a member of the community. Share your involvement in community events, charity work, etc.
Share your success stories, such as how you helped a client sell their property quickly or find their dream home.
Posts about the Buying and Selling Process
The buying and selling process can be overwhelming for some people. Here are some post ideas to help your audience understand the process:
Explain the benefits of working with a real estate agent, such as their expertise, negotiating skills, and access to properties that are not available to the public.
Break down the buying and selling process into simple steps, so your audience can understand it better.
Give your audience tips on how to prepare their property for sale, such as decluttering, cleaning, and staging.
Give your audience tips on how to make a successful offer, such as being prepared, having a pre-approval letter, and being flexible with the closing date.
Give your audience tips on how to negotiate, such as knowing the market, being realistic, and being respectful.
Posts about Your Local Area
Your audience is not just interested in the properties you’re selling but also the local area. Here are some post ideas to showcase your local area:
Share photos of local attractions, such as parks, museums, and restaurants. It will give your audience a sense of what it’s like to live in the area.
Share local market reports, such as the median home price, days on market, and inventory. It will show your audience that you’re knowledgeable about the local market.
Share fun facts about the local area, such as its history, famous residents, or unique traditions.
Share local news and events, such as festivals, concerts, and charity events. It will show your audience that you’re involved in the local community.
Share local real estate statistics, such as the number of homes sold, the average sale price, and the average days on market. It will give your audience a sense of the local market conditions.
Posts about Your Team
Your team is an essential part of your real estate business. Here are some post ideas to showcase your team:
21. Introduce Your Team Members
Introduce your team members, and share their background, expertise, and interests. It will help your audience get to know your team better.
Share your team’s achievements, such as awards, certifications, and charitable work. It will show your audience that your team is not just about selling properties but also making a positive impact on the community.
Share your team’s culture, such as your mission, values, and work ethic. It will help your audience understand what sets your team apart from others.
Share your team’s fun activities, such as team building events, holiday parties, and volunteer work. It will show your audience that your team is not just about work but also having fun together.
Share testimonials from your team members, such as why they love working with your team and what makes it a great place to work.
Posts about Real Estate Industry News
Your audience is interested in the latest news and trends in the real estate industry. Here are some post ideas to keep them informed:
Share real estate industry news, such as changes in mortgage rates, new regulations, and industry trends.
Share real estate market reports, such as the national median home price, inventory levels, and days on market.
Share real estate technology news, such as new apps, software, and tools that can help real estate agents work more efficiently.
Share real estate investment news, such as new opportunities, trends, and risks in the real estate investment market.
Share real estate legal news, such as new laws, regulations, and court cases that can impact the real estate industry.
Posts about Real Estate Tips and Advice
Your audience is always looking for tips and advice on how to buy or sell a property. Here are some post ideas to help them:
Give tips for first-time homebuyers, such as how to save for a down payment, how to get pre-approved for a mortgage, and how to choose the right location.
Give tips for home sellers, such as how to prepare their home for sale, how to price it correctly, and how to negotiate with buyers.
Give tips for home buyers, such as how to choose the right home, how to make a successful offer, and how to negotiate with sellers.
Give tips for real estate investors, such as how to find the right property, how to analyze the market, and how to manage rental properties.
Give tips for moving, such as how to pack efficiently, how to hire a moving company, and how to settle into a new home.
Posts about Real Estate Quotes
Real estate quotes are a great way to inspire and motivate your audience. Here are some post ideas for real estate quotes:
Share inspirational real estate quotes, such as “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt.
Share humorous real estate quotes, such as “I’m a real estate agent, not a magician.” – Unknown.
Share motivational real estate quotes, such as “Success in real estate starts when you believe you are worthy of it.” – Mark Pattinson.
Share educational real estate quotes, such as “The best investment on earth is earth.” – Louis Glickman.
Share inspirational quotes from real estate leaders, such as “The harder the conflict, the more glorious the triumph.” – Donald Trump.
Posts about Real Estate Infographics
Infographics are a great way to present complex information in a simplified format. Here are some post ideas for real estate infographics:
Create an infographic that breaks down the buying process into simple steps.
Create an infographic that breaks down the selling process into simple steps.
Create an infographic that shows the latest real estate market trends, such as the median home price, inventory levels, and days on market.
Create an infographic that explains the different types of real estate investments, such as rental properties, fix-and-flip properties, and commercial properties.
Create an infographic that showcases the latest real estate technology, such as virtual reality tours, 3D floor plans, and drone photography.
Posts about Real Estate Videos
Videos are becoming more popular on social media. Here are some post ideas for real estate videos:
Create a virtual tour of one of your properties, and share it on your social media channels.
Create a video of a previous buyer sharing their positive experience working with you.
Create a video where you share your knowledge about the real estate industry, such as the current market trends or tips for buying or selling a property.
Create a video that showcases the local area, such as the parks, museums, or restaurants.
Create a video where your team members introduce themselves and share their expertise and interests.
Posts about Real Estate Blogs
Blogs are another great way to provide valuable content to your audience. Here are some post ideas for real estate blogs:
51. Write a Blog Post about the Buying Process
Write a blog post that explains the buying process in detail, such as how to get pre-approved for a mortgage, how to choose the right location, and how to make a successful offer.
52. Write a Blog Post about the Selling Process
Write a blog post that explains the selling process in detail, such as how to prepare your home for sale, how to price it correctly, and how to negotiate with buyers.
53. Write a Blog Post about Real Estate Market Trends
Write a blog post that shows the latest real estate market trends, such as the median home price, inventory levels, and days on market.
54. Write a Blog Post about Real Estate Investment
Write a blog post that explains the different types of real estate investments, such as rental properties, fix-and-flip properties, and commercial properties.
55. Write a Blog Post about Real Estate Technology
Write a blog post that showcases the latest real estate technology, such as virtual reality tours, 3D floor plans, and drone photography.
Posts about Real Estate Podcasts
Podcasts are a great way to provide valuable content to your audience on the go. Here are some post ideas for real estate podcasts:
56. Start a Podcast about the Real Estate Industry
Start a podcast where you talk about the latest news and trends in the real estate industry, interview experts in the field, and give tips and advice to your audience.
57. Invite Real Estate Experts to Your Podcast
Invite real estate experts to your podcast, such as mortgage lenders, home inspectors, and real estate attorneys, to share their expertise and insights.
Share your podcast episodes on your social media channels, and encourage your audience to subscribe and leave reviews.
59. Create a Podcast Series about the Local Area
Create a podcast series that showcases the local area, such as the history, culture, and attractions.
60. Create a Podcast Series about Your Team
Create a podcast series where your team members talk about their background, expertise, and interests.
Posts about Real Estate eBooks
eBooks are a great way to provide in-depth information to your audience. Here are some post ideas for real estate eBooks:
61. Write an eBook about the Buying Process
Write an eBook that explains the buying process in detail, such as how to get pre-approved for a mortgage, how to choose the right location, and how to make a successful offer.
62. Write an eBook about the Selling Process
Write an eBook that explains the selling process in detail, such as how to prepare your home for sale, how to price it correctly, and how to negotiate with buyers.
63. Write an eBook about Real Estate Market Trends
Write an eBook that shows the latest real estate market trends, such as the median home price, inventory levels, and days on market.
64. Write an eBook about Real Estate Investment
Write an eBook that explains the different types of real estate investments, such as rental properties, fix-and-flip properties, and commercial properties.
65. Write an eBook about Real Estate Technology
Write an eBook that showcases the latest real estate technology, such
